Keerthana Ravichandran

Keerthana Ravichandran

An avid writer who captures the essence of building nifty communities. A member of earthday.org. When I'm not writing, I'm busy playing chess or researching some cool space project at zooniverse.

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Keerthana Ravichandran

The true essence of the community building process

“Community-making requires time as well as effort and sacrifice. It cannot be cheaply bought.” -- M. Scott Peck MD Community building is a long haul but a beautiful process. The journey towards building a community from scratch and seeing it grow - nurturing relationships - building strong bonds - learning...

Keerthana Ravichandran

How did SaaS companies carry out brilliant tactics for customer support?

Okay, Quick question? Have you ever thought about why almost 50% of startup companies stammer to succeed, especially when starting a company can be done with minimum to zero cost? There could be a million reasons. But it all comes down to two inevitable reasons. It is because either their...

Keerthana Ravichandran

How to make use of the search bars of a forum community?

Search search search… We all are searching for something in our day-to-day lives, be it related to our work, technology, space, cooking, or hobbies that we are passionate about, or just how to tie a necktie? We all are looking for knowledge and quick answers to our questions. We can't...

Keerthana Ravichandran

How community-led growth and product-led growth are mutually inclusive?

Ah! There are no math and Venn diagrams involved here. So relax! We are just going to talk about what is community-led growth and how community-led growth and product-led growth can co-exist and do wonders to its customer and business growth. When we take a closer look at both these...

Keerthana Ravichandran

How to improve the churn rate in a SaaS company?

Did you know that customer churn can cost you up to 5 times as much to acquire a new customer as it does to retain your current customer? Customer churn or churn attrition is a serious concern! We all know customer churn is inevitable, that doesn't mean you can be...

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